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Give the Gift of Heritage
Italian language and culture products for children.
Giovanni the Italian Bear
Sings and speaks in Italian

About us

Welcome!  We believe it is never too early or too late for a child to learn about his or her heritage. Our wide selection of books, toys, gifts, and more, guarantee a friendly introduction to the language and culture of Italy. 

To visit our website is to hold your child's hand as together you step through a special door: one that leads to pride and joy in Italian roots.

Italian grandfather and child in Italy celebrating family heritage and Italian roots

Why Italian Children’s Market? Helping Children Connect with Italian Language, Culture, and Heritage

Italian Children’s Market was created to help children connect with their Italian roots through language, stories, songs, toys, books, and traditions. Learn why we believe teaching children about Italian heritage helps them know who they are and where they come from.

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Child holding Giovanni and Giuliana Italian speaking teddy bears in an Italian village setting

Meet Giovanni and Giuliana: Italian Speaking Teddy Bears That Help Children Discover Their Heritage

Meet Giovanni and Giuliana, our beloved Italian speaking teddy bears created to help children hear the Italian language, learn simple phrases and songs, and feel connected to their Italian heritage.

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La Befana book and cloth doll in a snowy Italian village setting for children learning about the Italian Epiphany tradition

What Is La Befana? The Italian Epiphany Tradition Children Love

Discover the beloved Italian legend of La Befana, the old woman from Italian folklore who brings gifts to children on Epiphany Eve. Learn the story behind our hand-illustrated picture book, The Night of La Befana, and our matching La Befana cloth doll.!

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