We ship across the USA and worldwide.
Give the Gift of Heritage
Italian language and culture products for children.
Giovanni the Italian Bear
Sings and speaks in Italian

About us

Welcome!  We believe it is never too early or too late for a child to learn about his or her heritage. Our wide selection of books, toys, gifts, and more, guarantee a friendly introduction to the language and culture of Italy. 

To visit our website is to hold your child's hand as together you step through a special door: one that leads to pride and joy in Italian roots.

Loved by bambini, trusted by parents

I just received Giovanni as a gift from my husband. I love him. I've never had a teddy bear before and I'm 68. I can't explain my attraction but I'm so happy I have him! ~ Carol C.

A couple of weeks ago I placed an order for Giovanni the Bear and a couple of books and Everything arrived within a few days and I couldn't be happier with the items Love your products!" ~ Julia C.

We wanted to let you know that cute and cuddly Giuliana arrived so quickly! She is so cute and our little daughter Sofia has welcomed her as her new friend. She is fascinated by her! Thank you again and best wishes. ~ Anna

I just received my copy of The Night of La Befana and I couldn't wait to read it - cover to cover! The story is beautifully written and the illustrations are wonderful! The book goes beautifully with the La Befana doll I bought last year! ~ Sue P.

I appreciate Maria’s (customer service) prompt personal and courteous reply by phone to my request. It is a pleasure to talk with her and I look forward to receiving the books I ordered. ~ Paula D.

I bought Dominick the Donkey last Christmas. Good Quality! I was just saying yesterday that I may need to buy two more for some family members this year. ~ Nancy P.

I just received Giovanni as a gift from my husband. I love him. I've never had a teddy bear before and I'm 68. I can't explain my attraction but I'm so happy I have him! ~ Carol C.

A couple of weeks ago I placed an order for Giovanni the Bear and a couple of books and Everything arrived within a few days and I couldn't be happier with the items Love your products!" ~ Julia C.

We wanted to let you know that cute and cuddly Giuliana arrived so quickly! She is so cute and our little daughter Sofia has welcomed her as her new friend. She is fascinated by her! Thank you again and best wishes. ~ Anna

I just received my copy of The Night of La Befana and I couldn't wait to read it - cover to cover! The story is beautifully written and the illustrations are wonderful! The book goes beautifully with the La Befana doll I bought last year! ~ Sue P.

I appreciate Maria’s (customer service) prompt personal and courteous reply by phone to my request. It is a pleasure to talk with her and I look forward to receiving the books I ordered. ~ Paula D.

I bought Dominick the Donkey last Christmas. Good Quality! I was just saying yesterday that I may need to buy two more for some family members this year. ~ Nancy P.

I just received Giovanni as a gift from my husband. I love him. I've never had a teddy bear before and I'm 68. I can't explain my attraction but I'm so happy I have him! ~ Carol C.

A couple of weeks ago I placed an order for Giovanni the Bear and a couple of books and Everything arrived within a few days and I couldn't be happier with the items Love your products!" ~ Julia C.

We wanted to let you know that cute and cuddly Giuliana arrived so quickly! She is so cute and our little daughter Sofia has welcomed her as her new friend. She is fascinated by her! Thank you again and best wishes. ~ Anna

I just received my copy of The Night of La Befana and I couldn't wait to read it - cover to cover! The story is beautifully written and the illustrations are wonderful! The book goes beautifully with the La Befana doll I bought last year! ~ Sue P.

I appreciate Maria’s (customer service) prompt personal and courteous reply by phone to my request. It is a pleasure to talk with her and I look forward to receiving the books I ordered. ~ Paula D.

I bought Dominick the Donkey last Christmas. Good Quality! I was just saying yesterday that I may need to buy two more for some family members this year. ~ Nancy P.

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Artboard-66
Italian grandfather and child in Italy celebrating family heritage and Italian roots

Why Italian Children’s Market? Helping Children Connect with Italian Language, Culture, and Heritage

Italian Children’s Market was created to help children connect with their Italian roots through language, stories, songs, toys, books, and traditions. Learn why we believe teaching children about Italian heritage helps them know who they are and where they come from.

Read more
Child holding Giovanni and Giuliana Italian speaking teddy bears in an Italian village setting

Meet Giovanni and Giuliana: Italian Speaking Teddy Bears That Help Children Discover Their Heritage

Meet Giovanni and Giuliana, our beloved Italian speaking teddy bears created to help children hear the Italian language, learn simple phrases and songs, and feel connected to their Italian heritage.

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La Befana book and cloth doll in a snowy Italian village setting for children learning about the Italian Epiphany tradition

What Is La Befana? The Italian Epiphany Tradition Children Love

Discover the beloved Italian legend of La Befana, the old woman from Italian folklore who brings gifts to children on Epiphany Eve. Learn the story behind our hand-illustrated picture book, The Night of La Befana, and our matching La Befana cloth doll.!

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